It can work for businesses of all sizes and kinds,The Essential Custom Design Elements for Your BigCommerce Site Articles in large part because of the custom design options that BigCommerce offers. Despite the vast range of businesses using BigCommerce, the most successful ones all share certain approaches and elements. You too can learn from these brands and ensure you take these things into account when designing your BigCommerce site:
? Know Your Business and Your Audience: Different kinds of businesses need different kinds of websites. While this may seem obvious, many businesses using BigCommerce lose out on sales because they did not properly tailor their custom design options to their own needs. A boutique clothing shop will need a different look from a vape wholesaler, who will need a different look from a gourmet food company. When crafting your design, it’s important to think carefully about what your customers will find most engaging and easiest to use in a website.
? Differentiate Pages Within One Theme: A cohesive theme is crucial for your online store so that as customers navigate through the pages they know they haven’t accidentally stumbled onto another business’s site. When all of the pages tie together in this way, it also creates an overall user experience that customers will remember. However, it’s also important to make sure that not all of the pages look the same. A customer should easily be able to tell when they are on your homepage, a catalog page, or a product page. A lack of differentiation between kinds of pages confuses customers and may mean you lose out on sales as people become frustrated and leave when they can’t find the information they need. Bigcommerce Custom Design allows you to select a premade theme or design your own, while also giving you the building blocks to construct individual pages.