he ultimate goal of local search marketing is to bring potential buyers to your actual store. There is nothing better than being able to talk to a customer face to face. Unfortunately, this is not always a possibility. Do you know what the next best thing is? It’s video. With video, your customers can hear your voice and appreciate your enthusiasm. In addition, they can feel your sincerity and see your facial expression. No audio alone or any form of writing can replace that.
Local search marketing video can rapidly increase your advertising by way of reaching out and connecting to your targeted customers faster. View your video as another way to make customers see the wonderful products or services you’re promoting. Create visually captivating presentations complete with special effects and graphics. Make it worth your viewer’s while.
Here are some important tips when making and advertising your video:
1. When you make your video, put yourself in the viewer’s shoes. Go down to their level, take time to explain to them what your product or service is all about. The more personal your approach is, the better. You can use your own experience and story to convey your message.
2. Make sure your video is easy to share. Use a video format widely used by Internet users like mp4. Don’t use annoying video formats that require additional installment of software. Make your video downloadable too. You’ll never know when users might find it useful. Using a format that’s easy to share will dramatically increase your reach.