The contemporary society has become a global room at such a rapid pace. Technology has successfully broken down the wall of distance in the dissemination of information. Before now, it would have been a very long rigorous process for me writing this and getting it typed using some manual sluggish typewriter that could take hours. But thanks to technology for saving me the stress.
The internet has become a networking zone. A meeting place for socialization and business. As a matter of fact, the easiest way to sell or market a product is through online marketing. In a few minutes you will be reaching to thousands of potential consumers with little or no stress. Virtually seven out of ten have constant access to the internet, either through laptops or cell phones.
With the aid of internet, dissemination of information spreads like wild fire across regions. This brings to the awareness of the general public events and issues happening around them. Some of these issues are of great interest either by their delightful or controversial tone as perceived by the public. Either ways, they become trending online, generating highest traffic for bloggers and on top of the chart for journalists.
Internet trends are products of perception. What people perceive an issue to be determines their reactions towards it. So internet trends can be subjective to an individual society. Issues relating to same-sex marriage would not trend in an European society as much as it will trend in an African society. Reason being because of the different perception of both societies on the subject matter. However there are global trends that cut across societies.
One feature of trends is duration. Every trend has a time span after which it becomes faded and stale. The length depends on how much traffic it generates online which is determined by comments and discussions